• The ingredients will appear on the front and clearly visible.
• The cartons are “Net Zero Emissions” as 100% of the cardboard they are made from comes from sustainable sources accredited by the FSC.

Asturias Principality, 10 April 2024

Central Lechera Asturiana launches the new design of its traditional milk Tetrapak cartons with a simplified graphic design that affirms the brand’s commitment to being transparent with consumers by showing the ingredients on the front and clearly visible.

The front of the carton, along with the iconic Central Lechera Asturiana landscape, also highlights the Spanish origin of the milk from family farms located in the towns and rural areas that they care for and protect for the benefit of everyone.

This new line will be progressively added to the other references in the Central Lechera Asturiana milk range.

NET ZERO EMISSIONS CARTONS

Caring for the environment is part of Central Lechera Asturiana’s mission. In addition to protecting natural environments, the dairy firm is committed to further improving its carton design to make it more sustainable. In fact, since 2022, its cartons have been certified carbon-neutral by AENOR, as they contain plant-origin materials. This means that the plastic used in the cap and some of the layers ensuring its preservation are derived from sugar cane. 

Additionally, 100% of the cardboard comes from sustainable and FSC-accredited sources, which implies that they come from sustainable forests that are managed to guarantee the biodiversity, profitability and well-being of the local communities involved in their production and maintenance.

Central Lechera Asturiana is the first Spanish dairy company to have obtained the B CORP seal for generating a positive impact on society and the planet through its activity and through fulfilling its purpose. Committed to farmers and to producing 100% natural products, Central Lechera Asturiana is also the leading dairy brand in Spain and a leader in liquid milk, cream and butter sales. It has supported the primary sector since its creation, ensuring its farming partners’ sustainability, guaranteeing that their milk, 100% Spanish, is sold, and providing them with technical assistance for professional and personal development through a unique work method endorsed by the “Farmers Guarantee” seal. Central Lechera Asturiana promotes health through nutrition, producing 100% natural products suitable for a healthy diet that helps to improve quality of life. It maintains the highest respect for the origin and the natural environment; minimising the environmental impact of farms and factories, being the first Spanish company to certify its “Circular Economy Strategy” and “Carbon Neutrality” in its plants. It was also the first dairy company to obtain “Zero Waste” certification. Central Lechera Asturiana is careful about everything it does, maintains a commitment to quality employment and is family-friendly, fostering work/life balance among employees.