With this alliance, the dairy brand strengthens its aims of promoting healthy lifestyle habits in society. 

Asturias Principality, 5 August 2024

The President of Central Lechera Asturiana Group, Alberto Alvarez, and the Mayor of Gijón, Carmen Morillón, signed a collaboration agreement at the Asturias International Trade Show this morning on the company’s stand in the Luis Adaro exhibition centre. Through this agreement, Central Lechera Asturiana will support some of the most iconic sporting events organised in the city.  The purpose of this agreement is to promote healthy lifestyle habits in society.  

It includes Central Lechera Asturiana’s support and presence at various sporting events held in Gijón throughout the year. These events include the Gijón International Show Jumping Competition held in August at Las Mestas, the Gijón Cross Popular (a running race around the streets of the city) and the San Silvestre race, which takes place on New Year’s Eve.

Through this collaboration, the dairy company reaffirms its commitment to Asturias and to the practice of regular exercise combined with healthy and natural eating, to maintain and improve our quality of life.

At the signing event, the President of the Group was accompanied by the General Manager of CAPSA FOOD, José Armando Tellado. Gijón City Council’s Sports Councillor, Jorge Pañeda, was also present.

According to José Armando Tellado, General Manager of CAPSA FOOD, “We continue to support Asturias institutions, in this case the city of Gijón, with whom we have maintained collaborative ties for many years. Our goal is to support the region and facilitate a healthy lifestyle that enables people to take care of their health. In short, this agreement reinforces our commitment to Asturias and to the well-being of society.”

Central Lechera Asturiana is the first Spanish dairy company to have obtained the B CORP seal for generating a positive impact on society and the planet through its activity and through fulfilling its purpose. Committed to farmers and to producing 100% natural products, Central Lechera Asturiana is also the leading dairy brand in Spain and a leader in liquid milk, cream and butter sales. It has supported the primary sector since its creation, ensuring its farming partners’ sustainability, guaranteeing that their milk, 100% Spanish, is sold, and providing them with technical assistance for professional and personal development through a unique work method endorsed by the “Farmers Guarantee” seal. Central Lechera Asturiana promotes health through nutrition, producing 100% natural products suitable for a healthy diet that helps to improve quality of life. It maintains the highest respect for the origin and the natural environment; minimising the environmental impact of farms and factories, being the first Spanish company to certify its “Circular Economy Strategy” and “Carbon Neutrality” in its plants. It was also the first dairy company to obtain “Zero Waste” certification. Central Lechera Asturiana is careful about everything it does, maintains a commitment to quality employment and is family friendly, fostering work/life balance among employees.